Site visitors to customers
Business Websites stopped being pages for information, but a complex tool to sell products and services.
If you don’t track website visits and conversion rate (rate of visitors converted into customers), then your website is not a selling tool, but would you want your website to bring you, customers?
With digital marketing campaigns, we can focus on ideal customers, people and organisations that fit under selected categories and also apply a bot on the website to communicate with visitors to determine if they fall into the ideal profile.
Let’s review conversion process of auto-service business website.
- Awareness – Internet user views the advertisement that we create on Facebook, Google or YouTube.
- Interested – Internet user clicks on the advertisement and gets redirected to the page.
- Engagement – this is one of the most important steps, at engagement step, we want the user to tell us who is he, what products/services he/she is interested in and the best way of contact.
- Lead to Opportunity – in this process we will offer user to book a service directly or call us for more info. If user books a time, his status in CRM changes to opportunity. If not then we approach user by phone or email to get the opportunity.
- Customer – once user got your services, he becomes a customer and it is your opportunity to shine and exceed their expectations because each happy customer will refer their contacts to you.
- Follow up – you can passively wait for customers to visit your website or call you, but if you have a customer database already, why not to utilise email marketing and remind them about your awesome services of offers.
To manage leads, customers and capture information from the website, we recommend to use HubSpot as a CRM/Marketing system. you dont have to get paid version as free edition has great features to start with.